About me

Hi, I’m Ayla Marika, a visual artist, illustrator and designer based in the Southern Tablelands, NSW Australia. I specialise in hand-drawn illustration, graphic design and traditional fine art painting. I love surrealism, impressionism, graphic novels, rock music, cartoons and psychedelia.

Socials & Links

Shop | aylamarika.com/shop

Instagram | @ayla_marika

Vimeo | vimeo.com/aylamarika

NestKoo (Brand)

NESTKOO BRANDING & WEBSITE

Description:

NestKoo is an online content website (blog), that provides DIY home maintenance advice to readers through written tutorials and guides. I purchased the NestKoo website in major disrepair in 2021, and carried out extensive rebranding, SEO and visual design work to help the NestKoo brand find its unique competitive niche. This involved in-depth competitor and niche research, creating and implementing a new visual style guide (logo, typography, colours, tone of voice) to align it with a new audience, website SEO implementation, website design and development, and testing and tracking engagement metrics over time with Google Analytics.

Following Google Analytics data analysis findings and keyword research, I successfully pivoted the NestKoo brand into a new sub-niche (DIY tiny home guides), and resold the NestKoo brand in 2025 to a private investor.

Deliverables / Assets:

For this project, Ayla Marika developed the following assets:

Visual brand design – incl. logo, target market research and style guide.
Website nestkoo.com – incl. visual design, WordPress website development and SEO.

Logo

NestKoo logo (brand version 3)