CHOCOLATIERING BRANDING & WEBSITE
Description:
Chocolatiering is an online content website (blog), established in 2022 by Ayla Marika.
Chocolatiering helps novices learn how to make chocolate from scratch, with user-friendly tutorials and easy to advanced recipes. To produce the written content, Ayla worked with professional chefs and food scientists specialising in chocolate and confectionery production. All business operations, content strategy, branding, website development and visual design work was completed by Ayla Marika over a 3 year period, including Search Engine Optimisation (SEO).
By 2025, the Chocolatiering website attracted 2,000-4,000 unique visitors per month, generating revenue from Google AdSense display advertising.
Chocolatiering was sold to a private investor in 2025.
Deliverables / Assets:
For this project, Ayla Marika developed the following assets:
- Visual brand design – incl. logo, target market research and style guide.
- Website chocolatiering.com – incl. visual design, WordPress website development and SEO.
- Social media accounts – incl. graphic design for profile covers and post images.
- Pinterest pins (10 pins) – incl. graphic design, writing and content curation.
Logo
Website Design
Pinterest Pins
