About me

Hi, I’m Ayla Marika, a visual artist, illustrator and designer based in the Southern Tablelands, NSW Australia. I specialise in hand-drawn illustration, graphic design and traditional fine art painting. I love surrealism, impressionism, graphic novels, rock music, cartoons and psychedelia.

Socials & Links

Shop | aylamarika.com/shop

Instagram | @ayla_marika

Vimeo | vimeo.com/aylamarika

Aurora Tracks (Brand)

AURORA TRACKS BRANDING & WEBSITE

Description:

Aurora Tracks is an online content website (blog), established in 2022 by Ayla Marika.

Aurora Tracks helps travelers understand when and where to see the Northern Lights through science-backed aurora hunting articles and written travel guides. To produce the written content, Ayla worked with professional content writers and personally contributed some articles based on her personal experience. All business operations, content strategy, branding, website development and visual design work was completed by Ayla Marika over a 3 year period, including Search Engine Optimisation (SEO).

By 2025, the Aurora Tracks website attracted 3,000-5,000 unique visitors per month, generating revenue from Google AdSense display advertising.

Aurora Tracks was sold to a private investor in 2025.

Deliverables / Assets:

For this project, Ayla Marika developed the following assets:

Visual brand design – incl. logo, target market research and style guide.
Website auroratracks.com – incl. visual design, WordPress website development and SEO.
Social media accounts – incl. graphic design for profile covers and post images.